IN THE LAND OF A THOUSAND HILLS

For its second edition, the creative scene of Rwanda is being honored. An example of innovative and dynamic resilience, the country is the cradle of talents whose creativity celebrates the beauty and the historical heritage of an identity renaissance.
These stories, we tell them with Illume Creative Studio, through the portraits of craftsmen, designers and contemporary Rwandan artists who transmit their definition of belonging, their vision of strength residing in meaningful collaborations and entrust the secrets of their inspirations, largely drawn from heart of the people and the culture of the country, and of the continent.

The selection of designer brands highlights the work of Collective RW, the fruit of the association of the stars of Rwandan creation since 2015. The collections pay tribute to what Rwandan fashion has most singular and surprising. A meeting point for experts, institutions and key players in the sector, the Collective RW aims to create jobs and a source of independence.

THE CAPSULE COLLECTION - MADE IN RWANDA-

CREATIVES 250

These creators play a central role in the cultural and creative industries sectors, we give them the floor. Through a series of portraits, they tell us about their inspirations, their process from conception to realization: how they shape the fashion, beauty, lifestyle and contemporary culture sectors of the country.  They each express themselves through their discipline and their unique experiences. 

They are part of global conversations, while remaining authentic, proud of their heritage, their traditions and revive centuries-old know-how in the DNA of their brands. Discover our selection of actors from the Rwandan creative scene, from fashion to culture, including beauty and design.

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