LE JOURNAL
Découvrez notre catalogue de vêtements, d’accessoires de mode et design minutieusement sélectionnés auprès de créateurs et artisans en Afrique. Plus de 90% de nos produits sont faits main dans une démarche éthique et de développement durable !
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Artivism according to Karabo Maila
An undeniable and growing pull towards photography fast-tracked 28 year-old Karabo Maila’s decision to buy a professional camera in 2016. Haunted by the desire to capture moments and master her new camera, she naturally drifted towards conceptual photography. It was feedback from close friends and family that made her sit up, inspect her work and…
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MAISON D’AFIE réinvente le KABA NGONDO camerounais dans sa collection NGONDO cruise 19
Sarah Divine GARBA directrice de la création de MAISON D’AFIE créée depuis 2010 des silhouettes pour les femmes du monde. Dans sa dernière collection NGONDO CRUISE 2019, elle s’inspire d’une robe longue classique camerounaise connue sous le nom de Kaba Ngondo. Le mot « KABA » est une déformation du mot « cover » employé par les colons britanniques. En effet…
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SOYONS CREATIFS
Longtemps relayés au rôle d’amuseurs publics, les créatifs africains gagnent ces dernières années leurs lettres de noblesse. Il fut un temps où il était inenvisageable pour un parent africain de voir son enfant devenir styliste, chanteur, peintre ou photographe mais si certaines mentalités ont la peau dure, force est de constater qu’aujourd’hui, les industries…
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LA RUE DES PRINCES PAR OLOOH CONCEPT
“Olooh” signifie “Notre” en langue Senoufo. Kader Diaby, le créateur, se veut ouvert au monde qui l’entoure. Sa marque, c’est un peu de son pays la Côte d’Ivoire, du Maroc où il a vécu, d’influences occidentales… Tout a commencé par un appareil photo. Pour réaliser ses envies artistiques, Kader avait besoin de tenues qu’il a…
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Big Hair, Big Crowns And Spectacular Designs At Africa Fashion Week London
Africa Fashion Week London: African Fashion Week when African designers in the diaspora and Africa came together to showcase the best of African fashion. Mary Martin, Sista By Eyoro, Bright Shadow, Evelyne Babin, Awa Kermel and Nedim Designs. These designers really went out with the big hair, bringing drama to the boys and I absolutely…
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70’s AFRICA by Larry Jay Couture Is An Expression Of Love To His Parents
Larry Jay Couture is a fashion design brand from Ghana whose latest collection takes us back to the 1970’s fashion. Through looking at his parents photo albums Larry decided to make a fashion collection that is an expression of his love to his parents because he fell in love with their fashion sense and style…
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Thobeka Mbane Is A Styling Genius To Watch
A fashion stylist is a very integral part of fashion and they are responsible for putting together a unique and eye-catching style of fashion. Not many stylists are able to get along and work together. If there is one emerging fashion stylist that needs to be in your radar then look no further than Johannesburg-based…
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Big Hair, Big Crowns And Spectacular Designs At Africa Fashion Week London
Africa Fashion Week London: African Fashion Week when African designers in the diaspora and Africa came together to showcase the best of African fashion. Mary Martin, Sista By Eyoro, Bright Shadow, Evelyne Babin, Awa Kermel and Nedim Designs. These designers really went out with the big hair, bringing drama to the boys and I absolutely…
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70’s AFRICA by Larry Jay Couture Is An Expression Of Love To His Parents
Larry Jay Couture is a fashion design brand from Ghana whose latest collection takes us back to the 1970’s fashion. Through looking at his parents photo albums Larry decided to make a fashion collection that is an expression of his love to his parents because he fell in love with their fashion sense and style…
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Thobeka Mbane Is A Styling Genius To Watch
A fashion stylist is a very integral part of fashion and they are responsible for putting together a unique and eye-catching style of fashion. Not many stylists are able to get along and work together. If there is one emerging fashion stylist that needs to be in your radar then look no further than Johannesburg-based…